Search Engine Optimization and Marketing: Importance

Search engine optimization (SEO) and search engine positioning (SEP) mean the same thing - the art and science behind increasing web traffic. Search engine positioning is a combination of unique methodologies, algorithms, and complex formulas. A combination of these, plus the right online marketing strategy is the key to a successful search engine placement campaign. SEO is one of the most important elements for online marketing strategy. If your web site does not bring in quality traffic, then your online marketing campaign is not working properly. Your company is losing business! The goal for any online marketing is increased sales - and you achieve it by placing your web site on the top of the major search engines and directories. Studies show almost no one passes past the 3rd page (most cases the top 30 placement) of search engine results, so if your web site does not appear in those pages, your web site is essentially invisible!! Studies also show 95% of the web searches are done through the few top search engines (i.e. Yahoo!, Google, and MSN)

At PJ Softwares, we understand the SEO process and work side-by-side with our clients to learn their business in order to achieve their goals. We pay close attention to the ever-changing SEO industry. Our ultimate goal is to place our clients on top of all of their competitors by optimizing their website. SEO is all about marketing - not technology; it's a process, not a one-time project. We offer SEO to any size clients (from a simple few page web site to few thousand page e-commerce site). We supply our clients with a monthly traffic report and, reports of keyword popularity related to their business. We target the meaningful main search engines for positioning, instead of wasting time submitting you site to 2000 different places. However, submitting to search engines is not enough - positioning is everything, and we pay close attention to that. Next, search engine optimization ethics are crucial at PJ Softwares - all of our work is presented in an ethical manner. We value the SEO industry as well as our client’s business. Web service providers that do not deliver ethical work will eventually lose both their clients and their place in the industry – and example is the practice is "stuffing" a particular keyword unnecessarily throughout the website - which is known as "spamming"or "spamdexing". What this does is give the website a high ranking temporarily. However, sooner or later the "spamming" is recognized by the search engine and the web site is penalized. This results in banning of URLs. Eventually, practice will end up costing more money for the web site owner. At PJ Softwares our goal is not a quick fix - rather, we thrive for long term, permanent results.

PJ Softwares complete online marketing campaign includes organic search engine optimization details, SEO keyword research, pay per click campaign (PPC) management, directory submissions, link building campaign.

Organic search engine optimization (SEO), also known as "natural search engine optimization", is a specialized process that involves analyzing the website's underlying code, architecture and visible content, then making enhancements so the site is placed high on related search terms for search results of spider based search engines (such as Google, Yahoo! etc.).

Website architecture is one of the most important factors for any SEO campaign. Implementing proper site navigation via site architecture makes a website more visible in front of the spider-based search engines.

Extensive research into choosing the target keyword list is essential to every Search Engine Optimization (SEO) campaign. Taking time to analyze these keywords and implement the proper targeted words can increase the site traffic immensely.

PJ Softwares Directory Submission Service allows our clients to gain high link popularity in the search engine world. Submitting a website URL to the appropriate search engine directories can increase the website visibility and qualified web traffic.

Increasing and improving the quantity and quality of external website links to pages on your website enhances the websites' visibility with search engines. PJ Softwares puts together a proper detailed Link Popularity enhancement program of our clients

By implementing proper usability testing, PJ Softwares can identify the obstacles that the website presents to visitors - which often keep customers from performing "conversion action". PJ Softwares will then propose enhancements to usability to correct usability and capitalize on searchability.